Bridge between Germany and Czechia
BMCO

Sales agency & commercial representation for market entry in Germany and Czechia

15+

years operational sales & brand building

2

successful exits

2

home markets · DE & CZ

3

border countries · one hub

Selected partners & references

EDEKAREWEMETROKaDeWeHitGebr. HeinemannRadeberger GruppeOmega SorgMotel OneGlobus

Sport partners

AC Sparta PrahaAC Sparta Praha
Ypsilon Golf Resort LiberecYpsilon Golf Resort Liberec
Founders

Two markets. Two perspectives. One shared approach.

Philip Bachmüller and Petr Minarech, founders of BMCO

German market · Brand Building · Communication

Philip Bachmüller

Professional experience in major food corporations in Germany, with a focus on brand building and brand communication. Strong professional network across German retail. Latest exit: the largest organic distillery in Germany.

Czech market · Sales Build-up · M&A

Petr Minarech

Experience in major food corporations, sales build-up and retail listings. Active in production companies across Austria, Germany and Czechia, involved in cross-border M&A. Latest exit: the largest organic distillery in Germany.

BMCO connects German retail reality with Czech market knowledge — practical, bilingual and based on real operational experience.

Location

Head office in the Mandau Höfe in Zittau – deliberately located in the tri-border region.

With its head office in the Mandau Höfe in Zittau, BMCO deliberately positions itself in the tri-border region. For us, proximity is not a buzzword but part of how we work: close to clients, close to markets and close to the realities of cross-border cooperation between Germany and Czechia.

Zittau is not a coincidence for BMCO. Its location in the tri-border region reflects exactly what we stand for: short distances, real customer proximity and a practical bridge between Germany and Czechia.

Zittau
Mandau Höfe
Tri-border
Mandau Höfe Zittau – industrial brick architecture

Head Office

BMCO GmbH

Mandau Höfe · Äußere Oybiner Str. 14/16
02763 Zittau · Germany
Industrial Hub

DE

Germany

CZ

Czechia

PL

Poland (border)

What we do

We make brands ready for trade and sales.

No fixed packages. Each engagement is built around the brand, the product and the target channel.

01

Market Readiness

Review of product, assortment, target market and commercial fit.

02

Product & Assortment Check

Analysis of product logic, variants, packaging and story for the target market.

03

Pricing & Margin Logic

Evaluation of pricing structure, trade margins, channel logic and commercial viability.

04

Retail & Buyer Materials

Development of clear materials for buyers, distributors, wholesalers or gastronomy partners.

05

Go-to-Market Strategy

Definition of target channels, priorities, market sequence and realistic sales logic.

06

Buyer & Partner Approach

Preparation and support for relevant contacts in the market.

Who we help

For brands that want to arrive in the market, not just export.

CZ → DE01

Czech manufacturers entering Germany

For Food & Beverage producers who want to understand, prepare and approach the German market in a structured way.

Discuss this case
DE → CZ / CEE02

German brands entering Czechia / CEE

For brands that want to use Czechia as an entry point into Central and Eastern Europe.

Discuss this case
Pre-launch03

Brands before trade fairs, retail meetings or listing attempts

For manufacturers who want to check whether product, price, story and materials are truly ready before important conversations.

Discuss this case
How we work

Individual instead of standard packages.

Every brand, every product and every target market is different. That is why BMCO does not work with rigid standard offers, but develops the right approach depending on the starting point.

  1. 01

    Understand product and target market

  2. 02

    Review market and channel opportunities

  3. 03

    Sharpen product, pricing, story and materials

  4. 04

    Identify relevant buyers, partners or sales channels

  5. 05

    Prepare and support market entry in a structured way

Built for brands and industrial players with cross-border ambition.

We started in Food & Beverage and extended the same operational discipline to industrial and consumer brands. We do not represent products – we prepare companies so they fit the buyers, channels and standards of their target market.

01

Food & Beverage

Premium food, drinks, organic and specialty brands entering retail, gastronomy and wholesale.

02

Industrial & B2B

Manufacturers, suppliers and industrial brands building structured market access between Germany and Czechia.

03

Consumer & Lifestyle

Consumer brands with ambition to scale cross-border – from positioning to listing and operational growth.

Contact

Ready to check whether your brand is market-ready for Germany or Czechia?

Tell us briefly where you stand, what product you have and which market you want to approach. BMCO will review with you which next step makes sense.

office@wearebmco.de
Mandau Höfe, Zittau · Düsseldorf
Reply within 2 working days